Gloria Martinez-Friestad has over 25 years of development and fundraising experience. She retired from the American Cancer Society in 2013, where she spent over 20 years management and fundraising throughout northern New Mexico. In 2014 she joined La Familia Medical Center as Chief Development Officer. She enhanced La Familia’s marketing strategy, website, and social media presence. Gloria brings years of executive experience from the fundraising world, numerous personal relationships, and deep knowledge of the Santa Fe community. She graduated Magna Cum Laude with a Bachelor of Arts degree in Humanities from the College of Santa Fe.